Revenue leaders who own the number — not just the narrative.
We place VP Sales, Head of Revenue, and CRO leaders at B2B scale-ups. Calibrated against your ACV, sales motion (PLG vs enterprise vs mid-market), and the specific hand-off from founder-led sales that your stage demands.
The vp of sales market — the honest version.
VP Sales is the single most frequently mis-hired senior role in B2B. The pool is flooded with pattern-matched candidates from enterprise backgrounds who don't transplant into a $50K ACV SMB motion, or velocity sellers who can't navigate a $500K seven-figure enterprise cycle. Our calibration is explicit: what's your median ACV, who's your ICP, what does the motion actually look like today? We match candidates to that reality, not to job-title keywords. Roles live across Series A founder-to-VP transitions, Series C scale-up leadership, and CRO replacements.
What we actually screen for.
Every vp of sales candidate goes through a structured technical screen conducted by an ex-engineer recruiter before you see their profile.
- Track record on the number — actual attainment vs quota over the last 3–5 years, at companies with comparable stage and motion
- Motion fit — PLG-native vs enterprise-native vs mid-market, calibrated against your actual ACV and cycle
- Hiring and retention — named reps they hired, how many stayed past year two, how fast they ramped
- Forecast discipline — do they run a clean pipeline review, or do they surprise the CEO in week 11 of a quarter
- CEO partnership — founders we back-channel with speak about how the VP Sales handled disagreement, not just wins
- Commercial instinct — can they make judgment calls on pricing, packaging, and deal structure in real time
How we run a vp of sales search.
Days 0–3
Intake + motion mapping
Deep intake on ACV, pipeline, current team, CEO partnership needs. We calibrate before sourcing.
Days 3–18
Sourcing + screens
Targeted outreach to candidates with comparable motion experience. Structured screens including a forecast-discipline scenario.
Days 18–28
Shortlist + back-channels
4–6 candidates with written assessments and off-list references from former CEOs, teammates, and reports.
Days 28–42
Interviews + offer
Multi-round including CEO, CFO, and a board observer where relevant. Offer structure with cash, equity, and override specifics.
Real salary bands across our three markets.
- Pakistan (Gulf / international employers)
USD $100K–$220K + OTE + equity
- Canada
CAD $280K–$520K OTE + equity
- United States
USD $380K–$720K OTE + meaningful equity
Titles we place under this role type.
- VP of Sales
- Head of Revenue
- Chief Revenue Officer
- SVP Sales
- CRO
VP of Sales hiring — questions we hear.
Yes — it's the central screen for every VP Sales search we run. A candidate who built a team selling $300K-ACV six-month enterprise deals is not a fit for a $30K-ACV velocity motion, even if their title was VP Sales at both companies. We screen explicitly for motion fit at intake.
Yes, frequently. The founder-to-VP-Sales transition is one of the most common failure points in Series A/B companies. We calibrate for candidates who have done this transition before, not just senior sellers looking for a title.
Ready to run this search?
Submit a brief and a senior recruiter will reply within 24 business hours with a proposed timeline, calibrated fee structure, and sample profiles.
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